About me

"Peter's team helped us brilliantly with the complete rebranding of our brand expression. They transformed our brand into a fresh, contemporary look with a striking logo, a renewed visual identity, and compelling photography. They understand like no other how form and content must be in balance. The collaboration with Peter felt like a natural step, because our old brand no longer reflected what we stand for. With a clear eye on the zeitgeist and our vision, they knew exactly how to strike the right chord. The in-depth strategic sessions and conversations helped us sharpen our brand strategy. Thanks to their expertise, we now have a brand that feels hip, dynamic and full of energy, exactly where we wanted to go. We're enormously proud of the result: a sharp and cheerful expression that works both online and offline. Peter and his team helped us really take our brand to a higher level, and we can say with complete conviction that we're finally where we want to be with our market proposition."

"As someone used to the fast-paced and sometimes unpredictable world of car rental, I can say that working with Peter brought a breath of fresh air to Shortlease Nederland. What they've created isn't just another brand, but a completely new driving experience. From the first moment we sat down with Peter and his team, it felt as though they understood exactly what Shortlease Nederland needed. They turbocharged our brand with creative flair that perfectly aligns with our goal to become the most loved and largest short-lease provider in the Netherlands within five years. Peter and his team helped us not only to define our core values, vision and mission, but also to translate them into a practical and coherent strategy. Their in-depth market insights and understanding of our target audiences have led to innovative approaches that resonate with both existing and new customers. It's refreshing to work with a team that is not only creative and innovative, but also has the speed and precision we need in this dynamic industry."

"From the first meeting with Peter and his team, we felt guided by an expert branding strategist. It was immediately clear that our decision to work with them was spot on. Their ability to dive deep into the essence of our Bereslim brand, combined with their fresh and dynamic approach, helped us achieve a clear and compelling market position. Bereslim focuses on stimulating language skills and learning behaviour in young children, using pedagogically sound digital picture books and educational games. Peter not only helped us clearly define our new values, but also translate them into a practical and coherent strategy. Thanks to their market insights and understanding of our target audience, we've developed innovative approaches that resonate with both existing and new customers. Bereslim is now better positioned to reach parents, schools and childcare organisations, and we're proud of the result of our collaboration with Fitbrand."

"My search for a thorough approach to my brand strategy led me to Fitbrand. I wanted to scale up my branding and positioning, and needed a seasoned professional who could stand beside me as a trusted sparring partner. My doubts beforehand were: was Fitbrand's offering the right step at that point? Would this take up too much time and resources? In hindsight, these doubts were completely unfounded. I'm exceptionally satisfied with the result – it was exactly what my business needed at that moment. The impact on my business was enormous and it significantly strengthened my status as an authority. Working with Peter and his team was a brilliant experience – a combination of sincerity, directness and deep expertise. Moreover, it was a pleasure to work with the team. One aspect I particularly valued was the calm in our conversations. Peter has a special gift for chewing over my cases and later coming back with brilliant insights or interpretations."

"When setting up a new website, we came to Peter through TriplePro. We wanted a new visual identity and after a conversation with Fitbrand we decided to tackle this more broadly with a clear brand strategy, including a brand manual and branding roadmap. The Fitbrand team helped us brilliantly, with their collaborative approach and surprising, sharp designs. After the process with Peter, Jeroen joined the team to design the look and feel of our website. The short lines of communication and collaboration between these two parties were very pleasant. The result? A fantastic website, a modern and sharp visual identity, and a clear brand strategy for the Slump brand, including the subcategories Events, Food & Rent. The collaboration with Peter and his team was highly enjoyable. We can say from experience that it's highly recommended for any business looking for professional and well-thought-out branding solutions. We're very satisfied with the end result!"

"Peter shaped my business in a unique way, with the identity and the right story perfectly represented on a beautiful and practical website. After several sessions in which we translated the brand strategy into my unique brand expression, Peter and his team created something bespoke that fits perfectly with who I am and what I do. Peter responds quickly and accurately to changes, and their creative DNA ensures that every detail is right. I have 100% confidence in their quality and creativity when creating an authentic and unique BRAND. The end result always fits perfectly! With my 30 years' experience in the health and fitness industry, it was crucial to find a partner who could translate my vision and expertise into a strong online presence. Peter did this perfectly by emphasising my enthusiasm and expertise in sales and management. My website now reflects my passion for helping fitness operators and suppliers worldwide to achieve their goals and overcome obstacles. I'm proud of the result we've achieved together. It always FIT's!"

"Peter's team represents all facets of marketing and design. They're hip, modern, innovative and effective, but also fast and efficient. These old-fashioned qualities are hard to find nowadays, which makes their work all the more valuable. Peter helped our hotel to develop a new brand identity that perfectly suits the image we want to project. The new logo, which depicts a setting sun, captures the breathtaking view we offer. The colours and style radiate calm, quality and luxury, exactly as we wanted. Besides refreshing our brochure, they also tackled the menu, lunch and drinks cards. This gives our guests a consistent and refined experience, both in the rooms and in the restaurant. Their ability to combine modern comfort with historic charm, and to have an eye for every detail, makes all the difference. I'm writing this testimonial not only because they deserve it, but also because I hope they don't get too busy and can maintain their dedication to our business. They've brought our mission and vision to life in an elegant and professional way."