HypnoseKracht is focus, strength and confidence

For physiotherapist and hypnotherapist Marc Kuipers, we developed the complete foundation of his brand: Hypnose Kracht. From brand strategy and naming through to logo and photography. All with one goal in mind: to create a brand identity that inspires confidence and makes an immediate connection. We also devised the brand name for this concept. This is the carrier of the complete brand identity.

We started with a sharp positioning. No airy-fairy story, but a clear brand strategy that presents hypnosis as practical mental strength training. The name Hypnose Kracht was the logical next step, as was a visual style that radiates calm, authority and balance.

The photography was also handled in-house. No stock images, but photographs that genuinely say something about Marc. Personal, powerful and approachable. Together we built a brand that resonates and sticks.