REGUL8 asked for clarity. Not shouty fitness branding, but a system that creates calm and provides direction. Together with my team, I built a brand identity centred on balance, precision and simplicity. At its heart are the clean wordmark and the 8 building blocks that carry the full service offering. From Move to Grow.
We developed a complete visual foundation: logos, pay-offs, typography, functional greys and the distinctive colour set for each building block. Everything designed to do one thing: bring structure to a world where vitality, coaching and recovery come together. Here you can see how that brand comes to life in a number of visualisations and applications. REGUL8 didn't get a new look. It got a system that works.
Want to know how I can shape your brand too? Read on down this page about brand identity.
“Wij zochten geen nieuw logo, maar een merk dat richting geeft. Peter en zijn team hebben dat voor REGUL8 uitzonderlijk goed neergezet. Het systeem van kleuren, bouwstenen en typografie zorgt voor rust, herkenbaarheid en focus in alles wat we doen. Het voelt eindelijk alsof ons merk klopt met wat we in de praktijk uitdragen.”
J. Oostland
Eigenaar
