Organic IQ got an identity for DIY SEO

Organic IQ helps entrepreneurs improve their findability with one complete document full of clear insights and a step-by-step plan that can be applied immediately. Independently. Affordably. Without noise. Know exactly where you stand. Where the opportunities lie. And how you can move forward yourself.

The concept comes from Aspire Digital. The document is called Everything you need to score in Google yourself. Scoring yourself is precisely the promise of the concept.

The cut circle. The O that's open. The two halves lifting each other up. The slight tilt upwards. In those forms the four pillars of the brand are hidden. Growth that becomes visible. Insight that emerges as soon as you look through the structure. Visibility. And trust that flows from a quiet geometric clarity.

The round IQ brandmark exists in orange and in purple. There are also smaller icon variants for an app or social. The construction on a grid shows how the mark went from sketch lines to the final version. The logo appears on a white and on a dark purple background with the full name and the brandmark.

The colour palette is called Silent Purple and Tangerine Rush. In addition come Neo Sage and Cream Dust. Lavender Veil and Peach Glow are the secondary colours. For the typography we chose two typefaces. The brand works on a tablet and on a T-shirt and as a stamp on kraft paper and on a business card.

The colours have a fixed hierarchy that I put in the brand guide as a pie chart. That way everyone working with the brand knows how much purple and how much orange fits.

The logo radiates calm and still stays sharp. Not decoration but a visual answer to a substantive problem.