Boer & Chef

Boer & Chef asked us to create a brand identity that makes their mission tangible. Connecting farmers and chefs in the north of the Netherlands so that local produce finds its way to professional kitchens faster and more fairly. No fuss.

Boer & Chef is a wholesaler in regional produce that supplies restaurants. The company also has its own webshop.

The foundation already lay in their values. Transparent. Connecting. Accessible. The brand just needed a form that builds recognition and inspires trust.

First we established the mission and vision. We built the identity on that.

We brought this together in an identity that stands close to the region. The logo exists in four variants: on cream and on dark green and as a round stamp with the monogram B&C. That stamp can also appear as a quality mark on a restaurant's table card. A table card from PUUR Restaurant & Bar shows how this works on a menu card.

The visual language shows the chain. A farmer with a crate of broccoli. A chef presenting a plate with chicken and chips and salad. Below that collage it says From soil to plate. Boer & Chef's Instagram profile carries the bio Flavourful connections in the region.

After that we made the brand tangible. A dark green apron. A round hanging sign in an industrial interior. A canvas bag. The delivery van. A promotional card with the text Flavourful connections in the region. On social media a grid of posts follows with photos of farmers and chefs and regional produce under the line From soil to plate.

That's how a name became a brand with a clear mission and vision. The brand is transparent and scalable for every application.