BODY BIKE has been building indoor bikes in Frederikshavn, Denmark since 1997. Clubs all over the world ride them. I've been working for the brand for over ten years now. In that time the world changed and so did my role. In 2014 I started as the designer and creator of the campaigns. After 12 years that role has certainly changed.
It began with lots of design and lots of imagery. We made the launch film for the SMART and the brand film "The Quest for a Perfect Ride". The "Your Bike Your Ride" campaign gave each colour bike its own person and its own world.
At FIBO 2019 in Cologne, BODY BIKE landed with an incredible spaceship. Stand builder Expo Z built the hull. We gave it its skin with the graphics and the Space Command Centre. The screens and the entrance for astronauts only came from us too. Inside, the Blue Ocean Mission told the story of OceanIX. That's the world's first indoor bike made from ocean plastic. For that launch we made the photographs and the films and the entire campaign.
Since 2026 I've been working with BODY BIKE at a different level. I set out the brand strategy for 2026 to 2028. I coach the marketing team and help the company work with AI. And we're preparing for FIBO 2027. That's the year BODY BIKE turns thirty!
