When business coach Alex van Ginneken wanted to strengthen his brand, he knew one thing for certain: his message was powerful, but his presence wasn't keeping pace. Personal branding for Alex van Ginneken therefore became not a superficial design project, but a strategic programme in which we rebuilt his brand from the inside out.
Over multiple sessions we worked on a brand strategy that aligns 100% with his ambition, personality and target audience. No empty slogans or mood boards full of stock images, but a concrete foundation on which everything rests. We examined his brand personality, archetype and positioning. We then translated that into a brand identity that radiates calm, authority and energy.
Want to know how personal branding can increase your visibility and impact? Then read on down this page about personal branding.





“Mijn zoektocht naar een grondige aanpak van mijn merkstrategie leidde me naar Fitbrand. Ik wilde mijn branding en positionering opschalen, en had behoefte aan een doorgewinterde professional die naast me kon staan als een betrouwbare sparringpartner.

Alex van Ginneken
Online Business Coach




