Brand manual for Voys

Voys is a progressive technology company that has undergone significant growth over the years. Voys had a clear vision of what it should stand for and was ready for a brand expression that would align with that vision and grow with the company.

Voys's goal was not to completely overhaul the entire house style. What Voys needed in terms of branding was structure. That's why they brought in me and my network.

In strategic and visual sessions, we worked on the brand for months. Everything that emerged we compiled into a single brand manual of nearly 90 pages. It begins with the brand heart with the tagline Freedom is calling. This is followed by logo usage and the colour palette and typography with Gilroy and Acumin Pro. It also includes icons and a style guide for illustration and a style guide for photography. The employees have their own profile as well.

The brand also had to work outside the book. You can see it on a badge with lanyard and on a bag with the text Calling via the internet for all businesses. Also on three smartphone screens: the Instagram profile and an opening screen and the app store page.

Voys now makes full use of the brand manual. The partner companies responsible for online marketing and social media have already started using it, and the five different personas are now being used in the new campaigns as well. Keep an eye on Voys and you'll see the refreshed style appear yourself.

A second round followed later. In 2026 it became a complete revision of the international brand strategy for eight countries. You can read about that here on fitbrand.nl.