I see for a living

I am Peter van der Steege, a multi-disciplinary creative from the Netherlands, currently working as CEO and Art director at Fitbrand, creating and designing value and experiences for fitness and health brands. I recently started to build Winnen met je Merk, which is focusing on becoming an online branding and design community.

I am the author of the Dutch book “Bouw jouw Brand” and regularly provide In-Company workshops about branding.

Proficient in photography, graphic design, branding and marketing.

For more than 25 years, I have helped clients to develop brand identities, as well as a strong marketing positioning. My vast experiences range from photography, designing advertisements, products, brochures, logos and websites, to more complex projects, such as the complete brand design for some major fitness & health corporations in Europe.

I understand the importance of knowing the long-term vision of a company and how to accurately and consistently reflect and strengthen that message in all visual and written communication.

I enjoy a good cup of coffee and watching Scandinavian tv series. I can’t work without the vibes of music or good company.