Peter van der Steege sees the world through a creative perspective, blending photography, graphic design and brand strategy

I am Peter van der Steege, a multi-disciplinary creative force in the Netherlands. As CEO and Art Director at Fitbrand, I specialise in creating and designing value-driven brands. My recent venture, Winnen met je Merk, is set to become a leading online branding and design training centre.

I am the author of “Bouw jouw Brand,” a Dutch book that demystifies branding for our dynamic world. My in-company branding workshops are more than just learning sessions; they’re immersive experiences that transform how businesses perceive and implement branding and strategy.

With over 30 years in the creative industry, my proficiency spans photography, graphic design, and branding. This unique blend allows me to help clients craft brand identities and strong marketing positions that resonate deeply with their audience.

I deeply understand the importance of a company’s long-term vision and excel at ensuring this vision is consistently and powerfully reflected in every visual and written communication.

When I’m not weaving creative magic, I relish a good cup of coffee paired with the intriguing plots of Scandinavian or British TV series. My work rhythm is often set to the vibes of music or the energising presence of good company.

Welcome to my world, where creativity meets strategy and every brand story is an adventure waiting to be told.


2017 – 5 Power tips to succeed with your Personal Brand, FIBO European Convention, Cologne
2016 – ZZB Zwemscholen breakfast keynote on Personal Branding, De Fabrique, Utrecht
2016 – Power Speech on Branding VES, Snow world, Zoetermeer 2016 – Personal Branding Keynote, Start2Move, Zwolle
2015 – Kick off Personal Branding for students, Hanze University, Groningen
2015 – Workshop Build your Brand, BlackBoxFitness, Vught
2015 – Workshop Personal Branding like a Pro, LAPT convention, Veenendaal
2014 – Online Marketing strategy in 10 Steps, HDD Group, Waalwijk
2014 – Online Personal Branding – 7 branding tips for personal trainers, LAPT Mega Quarterly, Veldhoven
2012 – HDD Group Connected Strategy, HDD Group, Waalwijk
2011 – Personal Branding for Personal Trainers, LAPT Mega Quarterly, Veldhoven
2011 – HDD Group engages Social Media, HDD Group, Waalwijk
2009 – Insights for a better Marketing Positioning for your Fitness club, Les Mills Mega Quarterly, Veldhoven
2009 – Personal Branding for Students – #thisisme, Hanze University, Groningen
2008 – The Brand Gap, Building up a Branding Strategy, Achmea Health Centers, Apeldoorn