peter van der steege bio 2018

I see for a living

Born 1961, living and working in the Netherlands

I am Peter van der Steege, a multi-disciplinary creative from the Netherlands, currently working as CEO and Art director at Fitbrand, creating and designing value and experiences for fitness and health brands. I recently started to build Winnen met je Merk, which is focusing on becoming an online branding and design community.

I am the author of the Dutch book “Bouw jouw Brand” and regularly provide In-Company workshops about branding.

Proficient in photography, graphic design, branding and marketing.

For more than 25 years, I have helped clients to develop brand identities, as well as a strong marketing positioning. My vast experiences range from photography, designing advertisements, products, brochures, logos and websites, to more complex projects, such as the complete brand design for some major fitness & health corporations in Europe.

I understand the importance of knowing the long-term vision of a company and how to accurately and consistently reflect and strengthen that message in all visual and written communication.

I enjoy a good cup of coffee and watching Scandinavian tv series. I can’t work without the vibes of music or good company.


1986 – 1988 ArtEZ Institute of the Arts Enschede,  Bachelor of Arts (B.A.) – Photography Grade, Cum Laude
1999 – 2000 Amsterdam University of Applied Sciences,  First-degree Teaching Qualification


2010 – Present Creative Director & CEO Fitbrand, Groningen
2013 – Present CO-Founder & CO-Owner BlackBoxPublishers, ’s Hertogenbosch
2018 – Present Branding Consultant, BODY BIKE International A/S, Frederikshavn
2015 – 2017 Branding Consultant, HDD GROUP, Waalwijk



2017 – 5 Power tips to succeed with your Personal Brand, FIBO European Convention, Cologne
2016 – ZZB Zwemscholen breakfast keynote on Personal Branding, De Fabrique, Utrecht
2016 – Power Speech on Branding VES, Snow world, Zoetermeer 2016 – Personal Branding Keynote, Start2Move, Zwolle
2015 – Kick off Personal Branding for students, Hanze University, Groningen
2015 – Workshop Build your Brand, BlackBoxFitness, Vught
2015 – Workshop Personal Branding like a Pro, LAPT convention, Veenendaal
2014 – Online Marketing strategy in 10 Steps, HDD Group, Waalwijk
2014 – Online Personal Branding – 7 branding tips for personal trainers, LAPT Mega Quarterly, Veldhoven
2012 – HDD Group Connected Strategy, HDD Group, Waalwijk
2011 – Personal Branding for Personal Trainers, LAPT Mega Quarterly, Veldhoven
2011 – HDD Group engages Social Media, HDD Group, Waalwijk
2009 – Insights for a better Marketing Positioning for your Fitness club, Les Mills Mega Quarterly, Veldhoven
2009 – Personal Branding for Students – #thisisme, Hanze University, Groningen
2008 – The Brand Gap, Building up a Branding Strategy, Achmea Health Centers, Apeldoorn


Body Bike International, Activio, EuropeActive, LXR Training, HDD GROUP, XCO Sports Company, Pixformance GmbH, Planet Fitness International, PLTS, Les Mills, Clean Meals, Sport & People, Start2Move, HealthCity International, VARA, Basic-Fit, Reebok, Fitness First, SportJob, T/J Boxing, 3SIXTY5 Personal Training, LAPT International, Achmea health Centers, NIKE, DISQ Mobile Gym and Active Sports Premium.